Project type

Email newsletter + Online archive + SEO


  • The challenges of balancing digital and analog lives
  • Current and nascent technologies, how they’re used in the Philippines and Southeast Asia, and the existing gaps in these places
  • The various life changes and effects brought on by digitalization/modernization

Started in

December 2021



Content types used

  • Automated emails
  • Social media content
    • Images
    • Embeds

Skills used

  • Content creation, strategy, and publication
    • Content ideation and planning
    • Research and fact-checking
    • Copy writing
    • Copy editing
    • Selection of rich media as illustrations
      • Stock images
      • In-house images
      • Videos
      • GIFs
    • SEO
    • Social media promotion
  • Content and website management + subscriber management via Substack
  • Archiving and data migration from ex-service providers (Revue, Ghost, The Newsletter Plugin, SendLayer, Sendinblue, Newsletter Glue, Mailchimp, MailPoet, WordPress)
  • Web analytics