Project name

Semi-Online

Project type

Email newsletter + Online archive + SEO

Topics

The challenges of balancing digital and analog lives

Current and nascent technologies, how they’re used in the Philippines and Southeast Asia, and the existing gaps in these places

The various life changes and effects brought on by digitalization or modernization

Started in

December 2021

Status

Active

Content types used

Automated emails

Social media content

• Images
• Embeds

Brand assets

Skills used

Content creation, strategy, and publication

• Content ideation and planning
• Research and fact-checking
• Copywriting
• Copy editing
• Selection of rich media as illustrations
  • Stock images
  • In-house images
  • Videos
  • GIFs
• SEO
• Social media promotion

Content and website management + subscriber management and engagement via Substack

Archiving, data migration, and data reformatting from ex-service providers:

• Revue
• Ghost
• The Newsletter Plugin
• SendLayer
• Sendinblue
• Newsletter Glue
• Mailchimp
• MailPoet
• WordPress

Web analytics

Brand design via Canva

Selected posts

• “On tech-driven exercise and life with a disability”
• “Dealing with digital ghosts”
• “The doctor will see you now… on screen”
• “Mental health: Not all in the mind”
• “Hello… friend?”